A prestigious international label that encapsulates class and sophistication, the store design plays on the customer's aspirations, appealing to a savvy female shopper. With attention to detail the entire space exudes elegance, from the entry of reflective metal arches to the continuous timber painted moulding which envelopes the store. Mooi chandeliers, reflective bronze mirrors, polished metals, plush leatherette counters, and showcase displays capture the brands direction for the past decade. ODI has been engaged to develop and implement the roll-out of the new Seduce concept throughout Australia.